Affinity Solutions Launches Live Sports Outcomes Offering With EDO On Board
Early Fansactions research found that adding live sports to a TV ad mix more than doubled sales lift.
View ArticleLEGO Remixes Run DMC Hit to Champion Girl Builders
LEGO wants to redefine what it means to be a builder.In partnership with Global Girls Crew, the toy brand launched a new campaign called “She Built That” to inspire girls […]
View ArticleVenmo Taps White Lotus’ Patrick Schwarzenegger and Aimee Lou Wood to...
The two actors dance through the 60-second spot to a version of Black Sheep's The Choice Is Yours.
View ArticleWeek of May 26 Cable News Ratings: MSNBC Sees Positive Results in the Adults...
CNN was the only network to experience week-to-week declines across the board.
View ArticleErling Haaland and Luis Suarez Help DAZN Punch Up FIFA Club World Cup Ad
DAZN punches up FIFA Club World Cup ad as boxing announcer Michael Buffer gives the soccer and fight streamer a heavyweight heave.
View ArticleTuesday, June 3 Evening Cable News Ratings: Abby Phillip Scores a Double...
CNN NewsNight has often won the demo, but rarely finished first in both measured categories.
View ArticleGoogle Pulls NSFW Video App XShorts From Play Store After ADWEEK Exposes...
Google has wiped the popular adult video app XShorts, which earlier this week was trending in the top 5 apps on the Play store, after an ADWEEK investigation found blue-chip brands inadvertently...
View ArticleThe Trade Desk’s Deal Desk Aims to Save Advertisers Hours of Deal-Making...
Advertisers spend upwards of 40% of their work week troubleshooting deal IDs.
View ArticleApartment Therapy Projects 26% Revenue Bump Thanks to Sticky, Sponsored Tools
The publisher launched its fifth sponsored tool, a Room Planner sponsored by Discover, on Thursday.
View ArticleHow a Car Brand Drove Funding for And Just Like That Companion Series
Here's the genesis of how Genesis got involved in HBO and Max's Behind the Look.
View ArticleThe Business of Being Mike Flanagan
Flanagan's latest film, The Life of Chuck, opens in theaters on June 6.
View ArticleEXCLUSIVE: Marketers Move Millions in Ad Spend from The Trade Desk to...
Sources say Amazon is gunning for The Trade Desk’s clients to win market share
View ArticleVirtue Uncovers Gen Z’s New Cultural Codes, And How Brands Can Crack Them
The agency's report shows how young people are thinking about masculinity, wellness, neurodiversity, and more.
View ArticleJoan Named Creative AOR for Mohegan Sun
Mohegan Sun has appointed Joan as its new creative agency of record, aiming to unify its physical and digital presence with a cohesive brand strategy.
View ArticleFox Seattle Expands News Lineup and Adds Streaming Content
The Seattle Fox owned station is adding an additional 31 hours of live-streamed news content every week
View ArticleRobert Valdes to Lead Production at VCCP Amid U.S. Expansion
Robert Valdes has been named CPO of Girl&Bear, VCCP’s in-house content studio, and will lead its expansion in the U.S.
View ArticleRebecca Van Dyck Joins Airbnb as CMO Amid Strategic Shift
Airbnb has named Rebecca Van Dyck as its new chief marketing officer (CMO) as current global head of marketing Hiroki Asai moves into the new role of chief experience officer.Van […]
View ArticleRevolving Door Roundup: Alex Marquardt Departs CNN Following Defamation Suit...
Marquardt was at the center of a defamation suit brought by Zachary Young.
View ArticlePerplexity Sees 20% Monthly Growth in Search Queries, CEO Eyes 1 Billion Weekly
Aravind Srinivas hinted at more deals following Motorola partnership.
View ArticleHouston Fox Station Eliminates Sports Anchor Position
Anchor Will Kunkel said he was told yesterday was his last day at the station.
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