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Fox Ad Boss Jeff Collins Sells a Super Bowl-Like Event to Every Crowd

At upfront, Fox ad boss sells a Super Bowl-like event to every crowd with big, elusive audiences.

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3 Takeaways From Kantar’s 2025 Brand Summit

At market research firm Kantar's Brand Summit event on May 15, the parent companies of those storied brands, including Mars Wrigley, Diageo, Inspire Brands, and Newell Brands, revealed their strategies...

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Forrest Tucker Leaving WTVQ in Lexington After Two Years

Tucker joined WTVQ in June of 2023 as the station’s weekend sports anchor and reporter

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Eli Lilly’s Big Task: Become a Loved and Trusted Pharma Brand

A new film from Eli Lilly sounds like a recruitment ad, but it doubles as a brand manifesto to showcase the pharmaceutical company’s values.

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Dentsu’s iProspect Wins Media AOR for Dollar General and Its Retail...

The agency will oversee the retailer's own paid media plus its ad business.

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McCann Wins Hefty and Reynolds Ad Business

McCann has won the Hefty and Reynolds Consumer Products business.

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UM Wins 7-Eleven Media Business as Parent Company Nears $50B Sale

UM has been named media agency of record for 7-Eleven, adding a $70M account as the retailer’s parent company considers a $50B sale to Circle K owner Couche-Tard.

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Streaming Ratings, Week of April 14: Netflix Is Back in 1st Place Courtesy of...

Only two titles from Netflix crossed the billion-viewing-minute mark.

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Dick’s Sporting Goods to Acquire Foot Locker in $2.4B Deal

Foot Locker will remain a standalone business and keep its brands, including Foot Locker Kids, WSS, Champs Sports, and Atmos.

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TelevisaUnivision’s Donna Speciale Reveals Strategy Behind Microdramas...

TelevisaUnivision created an immersive presentation tied to Hispanic culture at the upfront.

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Ticker: CNN to Air George Clooney’s Tony-Nominated Good Night, and Good...

The Tony-nominated play will air its penultimate performance live on CNN.

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Rimowa Doubles Down on Dented Chic With BlackPink’s Rosé and Lewis...

Perfect people proud of their no-longer-perfect luggage.

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Revolving Door Roundup: MSNBC Names Sudeep Reddy as D.C. Bureau Chief

Reddy will head up MSNBC's soon-to-be operational D.C. office.

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House Arrest for Woman Accused of Murder-For-Hire Plot Against Former Anchor...

Solomon was arrested in April for the alleged plot to kill her ex-husband, Aaron, a former anchor at Nashville, Tennessee NBC affiliate WSMV.

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Eugene Daniels Talks Imposter Syndrome in Alma Mater Commencement Address...

Daniels emphasized the importance of meeting life's many challenges.

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Wednesday, May 14 Evening Cable News Ratings: The Five and Jesse Watters...

The Last Word with Lawrence O'Donnell was the most-watched show on MSNBC in both total viewers and the demo.

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Thursday, May 15 Evening Cable News Ratings: Erin Burnett Leads the Demo for CNN

Between 5 and 9 p.m. ET CNN's programs had more demo viewers than any of MSNBC's evening offerings.

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New Season of Sesame Street to Stream on Netflix

U.S. audiences will have access to new episodes for free on PBS stations and PBS Kids digital platforms.

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Movement Strategy Acquires Newfangled Studios to Create a Social Marketing...

Movement Strategy has acquired Newfangled Studios in an eight-figure all-cash deal that combines organic and paid social capabilities.

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Stranger Ads? Netflix Ads Leader Explains How AI Puts Brands in the Worlds of...

Amy Reinhard showcases Netflix's adtech updates at upfront, including AI that puts brands closer to content.

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