NBC News Cuts 40 Employees as Part of Strategy Realignment
TVNewser has confirmed that NBC News trimmed its staff count on Thursday, laying off around 40 people across various departments. According to sources, these cuts affect close to 3% of its...
View ArticleHere’s Your Guide to 2025 Sundance Film Festival Brand Activations and Events
You've come a long way, Sundance. Forty years ago, in 1985, Robert Redford's Sundance Institute assumed control of the fiercely independent U.S. Film Festival held in the Utah ski town of Park City....
View ArticleReport: Abortion Pill Providers Cry Foul Over Actions by Meta
Meta has added a new topic to the list of its recent right-leaning actions, as several providers of abortion pills experienced issues that have been intensifying over the past two weeks, according to...
View ArticleTicker: Norah O’Donnell Signs off From the CBS Evening News
Top of the Ticker: After five years anchoring the CBS Evening News, Norah O'Donnell opened the Eye Network newscast for one last time on Thursday. "This has been an honor of a lifetime to anchor this...
View ArticleCreators Break Down the Problems That Instagram Needs To Solve in Its Big Bet...
Following the 75-day extension for a possible TikTok ban in the U.S., Instagram is aggressively courting top creators. Over the past couple of weeks, Instagram has rolled out a flurry of updates aimed...
View ArticlePoppi Will Advertise During Super Bowl 59
Prebiotic soda brand Poppi has confirmed that it will return to the Super Bowl this year, after advertising for the first time during last year's game. Poppi declined to share further details about the...
View ArticleBill Martin to Retire from KTVU in Oakland
Veteran meteorologist Bill Martin is retiring from Oakland Fox owned station KTVU after 33 years. Martin started working at KTVU in 1992 as the weekend meteorologist. "Over the years, he has become a...
View ArticleParamount Brings Live Shoppable Ads to the NFL Playoffs
Paramount is setting itself up for a big win in the AFC Championship game. Today, the company announced that, for the first time, it's bringing live, shoppable ads to Sunday's NFL playoff matchup...
View ArticleNerdWallet’s Super Bowl Teaser Stars a Chatty Beluga Whale
Not only do beluga whales have Einstein-level IQs, but at least one of the Arctic-dwelling creatures has been blessed with the gift of speech. That's according to a comedic 30-second teaser from...
View Article5 Questions For… Will Cain
Meet the new kid on the 4 p.m. block. On Jan. 21, The Will Cain Show replaced Your World with Neil Cavuto on weekday afternoons and the Fox News ratings machine barely missed a beat. The newscast's...
View ArticleSuper Bowl 59: These Brands Are Capturing Buzz off the Field
Why spend $7 million for a 30-second Super Bowl spot when you can get just as much buzz--and way more bang for your buck--by skirting the live broadcast? Many brands this year are forgoing the...
View ArticleTarget Ceases Supplier, Workforce Diversity Programs
The trend of big companies cutting their diversity, equity, and inclusion initiatives continues with retail giant Target ending its supplier and workforce diversity efforts. The 2020 murder of George...
View ArticleAmazon Has a New Way to Prove That TV Ads Drive Sales
Amazon wants to prove that its video ads actually work. Brand+, a new ad-targeting tool in Amazon's demand-side platform, or Amazon DSP, emerged from beta today. The tool uses AI to analyze shopping,...
View ArticleCoffee Mate Super Bowl Ad Teaser Proves Shania Twain Is Still the One
Coffee Mate is launching its first Super Bowl ad, and it's tapped a musical icon that's sure to impress you... much. Today, the Nestle-owned, non-dairy creamer brand announced that Shania Twain is the...
View ArticleHere’s What the New CBS Evening News Will Look Like
Viewers tuning into Monday's edition of the CBS Evening News will be greeted by a reimagined broadcast that returns to the newscast's New York roots--with a new ensemble team of journalists. In place...
View ArticleClaudine Wong Promoted to Weekday KTVU Anchor
Claudine Wong has been named weekday evening anchor for Oakland Fox owned station KTVU Fox 2. Wong will co-anchor the station's 5 and 10 p.m. newscasts alongside Mike Mibach. "As a Bay Area native who...
View ArticleGrumpy Harrison Ford in a Kilt Fronts New Glenmorangie Ads
Harrison Ford rarely stars in commercials, so when he decides to work with a brand, he has thoughts. And demands. He'll take a castle, for starters, to sign on as a spokesman for Scottish whiskey...
View ArticleMcDonald’s CMO Tariq Hassan Has Resigned
Chief marketing officer (CMO) Tariq Hassan has left McDonald's. On Monday, McDonald's USA president Joe Erlinger posted a letter on the company's website which revealed that Hassan had resigned from...
View ArticleThe Trade Desk’s Jeff Green Explains Why the Adtech Giant Doesn’t Make Big...
Advertising tech company The Trade Desk isn't interested in snapping up companies--despite its recent rare acquisition of data firm Sincera. The Trade Desk is the largest independent adtech firm,...
View ArticleCar Brands Have Been Pumping the Brakes on Super Bowl Ads
People planning to tune in for Super Bowl 59 aren't likely to see many commercials from an industry that once outspent all the others on advertising during the Big Game: automotive. Ford, Audi, Honda,...
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